In the state of California, it’s legal to send out cannabis related direct mailer coupons to client bases that are confirmed to have households whose residents are 21+. It’s an untapped market for the recreational cannabis industry which I had the privilege of creating for distribution in the Santa Cruz and Fresno/San Francisco Bay area in the end of 2019 and early 2020.
Two different designs of mine were sent out for two different companies which ultimately increased daily revenue by $5k+ per shop location. Coupons include various discounts for customers to redeem in-store for a 3 month period of time, in order to record both results and success rate.
Plans to send out recurring mailers throughout 2020 have been approved by their respective teams and will also be designed by me.