Showing 12 Result(s)

In-store Promotions

In-store sales, events and deals are a huge part of the retail industry. Creating content and hype for those things is colossally important in Marketing, and because of my placement in this industry, it’s become something I enjoy and can churn out quickly. ROI on these types of things (like sales and events) is immediately …

i502 Compliance Posters

The cannabis market comes with loads of constraints regarding marketing, retail operations and standard back-of-house procedure. In order to eliminate as much human error as possible and follow all legal requirements, Have a Heart asked me to create some branded infographic posters that walk employees through the intake process and resources on what to do …

Direct Mailers

In the state of California, it’s legal to send out cannabis related direct mailer coupons to client bases that are confirmed to have households whose residents are 21+. It’s an untapped market for the recreational cannabis industry which I had the privilege of creating for distribution in the Santa Cruz and Fresno/San Francisco Bay area …

Investor Relations Brochure

The idea behind the design was to boast Have a Heart’s customer service-driven and local support emphasis in as few of words as possible. The owners wanted big numbers to stand out at a passing glance while also showing off the attractive and welcoming interior of the stores themselves. This project was a rush-order for …

GIPHY

Giphy is an online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. Companies who utilize this database can upload branded gifs or “sticker gifs” for users to overlay on their social media posts for amusement. I had the opportunity to …

Low Poly Design

For a period of time, I spent a large portion of my energy mastering the skill of “low poly art,” which is defined by a series of simple geometric shapes placed side-by-side to create angular, often minimalist, compositions. The “poly” from low poly comes from the word “polygon,” which is merely a 2-dimensional shape made …

Gas Station Toppers

Reefside Dispensary is a cannabis store located in downtown Santa Cruz, CA. Recently the company went through a change in ownership and full rebranding, of which I was asked to be a part. Part of this rebranding included a Grand Opening event featuring local vendors, several of which participated in “sponsoring” Reefside in exchange for …

Santa Cruz Pedi Cabs

Reefside hosted their Grand Opening event on August 31, 2019. In preparation, I created a series of graphics that were run on 5 pedicabs for the week prior to the event, and were seen up and down the beach boardwalk for 8 hours per day.

Flat Design

Flat Design is a style of interface design that I worked to master for a period of my training. It emphasizes the minimalistic use of color and shape elements that give the illusion of 3D (utilizing drop shadows, gradients and/or textures) and is focused on a minimalist use of simple elements, typography and “flat” colors. …

Cannabis Now

Back cover, full-page ads and digital website banner ads for national magazine, Cannabis Now. Retained consecutive back cover ad space for 12 months with different campaigns launching each month. Cannabis Now magazine editions are made available for purchase all major airports, Barnes & Noble, Books-A-Million, Kroger, dispensaries, head shops, smoke shops, bookstores and numerous other …