Branding

My graphic design career was started in 2013 by designing logos for friends I’d met through my first receptionist job. I didn’t have much digital design experience but my background has always been art, so I picked up on it fairly quickly. Since then, I’ve had the opportunity to design logos for both businesses and …

Spot the Fire is a clothing and sneaker resale company based in Seattle, WA. They purchase designer brand products at or below retail price and resell them to collectors across several apps and websites at an elevated cost. With an expo in New Jersey coming up, Spot the Fire needed a way to visually show …

Have a Heart is a chain of cannabis dispensaries with 6 locations in Washington and two locations in California. In 2018, I was asked to create a booklet outlining the brand guidelines for the company in preparation for cross-marketing with other brands, and I did so using Adobe Photoshop and Adobe Illustrator. The result was …

805 Beach Breaks, a cannabis dispensary located in Grover Beach, CA, was in need of some set guidelines to really bring their brand to life. Using the existing logo, I put together a 18 page packet that covers logo versions and usage, color palette and usage, patterns, textures, typography, design elements, and photography.

In-store sales, events and deals are a huge part of the retail industry. Creating content and hype for those things is colossally important in Marketing, and because of my placement in this industry, it’s become something I enjoy and can churn out quickly. ROI on these types of things (like sales and events) is immediately …

The idea behind the design was to boast Have a Heart’s customer service-driven and local support emphasis in as few of words as possible. The owners wanted big numbers to stand out at a passing glance while also showing off the attractive and welcoming interior of the stores themselves. This project was a rush-order for …

Giphy is an online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. Companies who utilize this database can upload branded gifs or “sticker gifs” for users to overlay on their social media posts for amusement. I had the opportunity to …