Reefside Dispensary is a cannabis store located in downtown Santa Cruz, CA. Recently the company went through a change in ownership and full rebranding, of which I was asked to be a part.
Reefside hosted their Grand Opening event on August 31, 2019. In preparation, I created a series of graphics that were run on 5 pedicabs for the week prior to the event, and were seen up and down the beach boardwalk for 8 hours per day. The promotional graphics were part of a partnership deal that Reefside had with the company CannaCraft – part of the ad was reserved for pushing their brands.
View the five designs that were used on the pedi cabs in action in the gallery below.