Giphy is an online database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. Companies who utilize this database can upload branded gifs or “sticker gifs” for users to overlay on their social media posts for amusement. I had the opportunity to create a series of branded content for two companies: Have a Heart and Reefside.
Over the course of a month, Have a Heart, a retail cannabis dispensary chain with 12 shops across 4 states, and a large fan base, received over 11 million views collectively among the gifs. The view counts are still rising continuously.
Reefside, a Santa Cruz cannabis dispensary, wanted their content on the GIPHY website as well, and over the course of two weeks has received over 2 million views, and counting. Check out the gallery below for a few of the gifs that were used. You can also view the brand accounts on GIPHY by following the links at the bottom of this article.